In April 2013, the City Council adopted the City’s first Strategic Plan. The Plan was the result of a year-long effort to engage the community in creating a shared vision for our future. Thank you to all the community members who participated in the process.

The Strategic Plan provides the City with a road map for making service delivery decisions and allocating resources. The 2013 Plan established Mission, Vision and Value statements for the organization, as well as Goals and Strategies for the five-year period of 2013-2018.

In March 2015, the City Council held a study session to review and update the 2013 Strategic Plan. During this session, Council members discussed edits to the City’s Mission, Vision, Values, Goals, and Strategies. The 2015 version of the Strategic Plan incorporates those edits and advances El Cerrito on a path towards achieving its vision during the five-year period of 2015-2020. In April 2017, City staff made a series of presentations to the City Council to update the community on progress made on the various Strategic Plan Goals and Strategies. The City Council will use this information to help set priorities for the next fiscal year.

As of December 2019, the City Council is now engaged in a Strategic Plan update that would cover 2020-2025.

VISION STATEMENT

The City of El Cerrito is a safe, connected, transit-oriented and environmentally focused destination with welcoming neighborhoods, thriving businesses and vibrant public spaces, and diverse cultural, educational and recreational opportunities for people of all ages

MISSION STATEMENT

The City of El Cerrito serves, leads and supports our diverse and transit-rich community by providing exemplary and innovative services, public places and infrastructure, ensuring public safety, and creating an economically and environmentally sustainable future.