El Cerrito Strategic Plan

Why Develop a Strategic Plan?

The Strategic Plan establishes goals, strategies, and a clear vision, confirms the mission for the organization, and articulates the organization’s values. The Strategic Plan is part of an implementation action plan tied to other key planning documents and efforts including the General Plan, San Pablo Avenue Specific Plan, Climate Action Plan, and Economic Development Action Plan. The Strategic Plan helps decision-makers with service and resource prioritization.

Process to develop the current Strategic Plan

Starting in January 2020, the City reached out to residents, employees, the business community, and other stakeholders through meetings, community events and an online survey.

The City Council will have a public Strategic Planning Workshop on Saturday, March 14, 2020 at 9:30 a.m. to 2 p.m. at City Hall to see the summarized results of the public input.

Timeline (subject to changes)Activity
March 2019• City Council Update
Jan to Feb 2020• Community Input
February 12, 2020 Strategic Plan Open House at City Hall, 6 p.m. to 8 p.m. (drop-in)
February 14, 2020
Online survey closes at midnight
March 9, 2020• Community Open House: Economic Development Along San Pablo Avenue at City Hall, 6:30  p.m. to 8:30 p.m.
March 14, 2020• City Council Workshop at City Hall, 9:30 a.m. to 2 p.m.
April 2020• City Council Workshop
June 2020• City Council finalizes Strategic Plan

Documents and Materials:

Download: Strategic Plan for 2015-2020

Download: 2017 Strategic Plan Goals and Strategies Progress Report

City Council Meeting April 4, 2017

City Council Meeting February 7, 2017

City Council Strategic Plan Update Workshop March 28, 2015


Yes, I want to be kept informed 
Use the link above to continue to stay informed about efforts related to the Strategic Plan.


Call Alex Orologas, Assistant City Manager at 215-4302 or send an email

goals-strategies.jpgIn April 2013, the City Council adopted the City’s first Strategic Plan. The Plan was the result of a year-long effort to engage the community in creating a shared vision for our future. Thank you to all the community members who participated in the process.

The Strategic Plan provides the City with a road map for making service delivery decisions and allocating resources. The 2013 Plan established Mission, Vision and Value statements for the organization, as well as Goals and Strategies for the five-year period of 2013-2018.

In March 2015, the City Council held a study session to review and update the 2013 Strategic Plan. During this session, Council members discussed edits to the City’s Mission, Vision, Values, Goals, and Strategies. The 2015 version of the Strategic Plan incorporates those edits and advances El Cerrito on a path towards achieving its vision during the five-year period of 2015-2020. In April 2017, City staff made a series of presentations to the City Council to update the community on progress made on the various Strategic Plan Goals and Strategies. The City Council will use this information to help set priorities for the next fiscal year.

As of December 2019, the City Council is now engaged in a Strategic Plan update that would cover 2020-2025.


The City of El Cerrito is a safe, connected, transit-oriented and environmentally focused destination with welcoming neighborhoods, thriving businesses and vibrant public spaces, and diverse cultural, educational and recreational opportunities for people of all ages


The City of El Cerrito serves, leads and supports our diverse and transit-rich community by providing exemplary and innovative services, public places and infrastructure, ensuring public safety, and creating an economically and environmentally sustainable future.


  • Ethics and Integrity
  • Fiscal Responsibility
  • Inclusiveness and Respect for Diversity
  • Innovation and Creativity
  • Professional Excellence
  • Responsiveness
  • Sustainability
  • Transparency and Open Communication

GOALS (2015 THROUGH 2020)

  • Achieve long-term financial sustainability
  • Deepen a sense of place and community identity
  • Deliver exemplary government services
  • Develop and rehabilitate public facilities as community focal points
  • Ensure the public’s health and safety
  • Foster environmental sustainability citywide