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Measure R
In November, 2010, El Cerrito voters approved Measure R, the El Cerrito Preservation of Citywide Services Measure. This temporary (7 year) half-percent sales tax increase will enable the City to maintain the level of program and services offered in FY2009-10. The sales tax went into effect on April 1, 2011 and will sunset (end) on May 30, 2018. If you are a business owner and have questions about the collection of this new sales tax, please contact the California State Board of Equalization.

Measure R is a commitment to maintain the high quality of life enjoyed by residents and businesses in El Cerrito. During this past decade, the high level of customer service provided by the City to residents and the business community was achieved through creativity, fiscal prudence, and living within our means. Measure R funding will enable the City to maintain fire protection and law enforcement services, after-school programs for children and teens, City parks, playgrounds, athletic fields and recreation services. Measure R will allow the City to maintain essential services while fulfilling our commitment to the community's priorities.

Through the annual budget process, the City Council will determine how best to allocate Measure R funds and General Fund monies towards maintaining essential services based on community priorities. During the budgeting process each year, the City Council establishes priorities for services, and matches those services to estimated available resources. The public is encouraged to participate throughout the budgeting process, which includes numerous public meetings.

Measure R includes fiscal accountability provisions including annual independent financial audits, an annual report to the City Council and residents, and review of all expenditures from the measure by the Financial Advisory Board (or "FAB") to provide citizens oversight.

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