The El Cerrito City Council adopted the El Cerrito Strategic Plan 2013-2017 at their April 2nd 2013 meeting, with some edits.

Below are the elements of the Strategic Plan. The final (adopted) version of the document will be posted online soon.

Next Steps for the City
Since a strategic plan is a roadmap for making service delivery decisions and allocating resources, the final step in the process is for the consultants and staff to develop an implementation plan as well as a framework to align City services to the goals identified in the strategic planning process. The implementation plan is the blueprint for carrying out the Strategic Plan. It contains detailed steps to achieve the strategies and goals. An action plan is a management tool for the City and provides a framework for aligning programs and services to the strategic plan goals through the budget and other decision-making processes.

Vision Statement:
The City of El Cerrito is a safe, connected, and environmentally focused Bay Area destination with vibrant neighborhoods, businesses and public places, and diverse cultural, educational and recreational opportunities for people of all ages.

Mission Statement:
The City of El Cerrito serves, leads and supports our diverse community by providing exemplary and innovative services, public places and infrastructure, ensuring public safety, and creating an economically and environmentally sustainable future.

Organizational Values:
• Ethics and Integrity
• Fiscal Responsibility
• Inclusiveness
• Innovation and Creativity
• Professional Excellence
• Responsiveness
• Transparency and Open Communication 

Goals (2013 through 2017):
• Deliver exemplary government services
• Achieve long-term financial sustainability
• Deepen a sense of place and community identity
• Develop and rehabilitate public facilities as community focal points
• Ensure the public’s health and safety
• Foster environmental sustainability citywide