El Cerrito Strategic Plan

El Cerrito Strategic Plan

In April 2013, the City Council adopted the City's first Strategic Plan. The Plan was the result of a year-long effort to engage the community in creating a shared vision for our future. Thank you to all the community members who participated in the process.

The Strategic Plan provides the City with a road map for making service delivery decisions and allocating resources. The 2013 Plan established Mission, Vision and Value statements for the organization, as well as Goals and Strategies for the five-year period of 2013-2018.

In March 2015, the City Council held a study session to review and update the 2013 Strategic Plan. During this session, Council members discussed edits to the City’s Mission, Vision, Values, Goals, and Strategies. The 2015 version of the Strategic Plan incorporates those edits and advances El Cerrito on a path towards achieving its vision during the five-year period of 2015-2020.

Download the
Strategic Plan for 2015-2020 (pdf).

In April 2017, City staff made a series of presentations to the City Council to update the community on progress made on the various Strategic Plan Goals and Strategies. The City Council will use this information to help set priorities for the next fiscal year.

Download the 2017 Strategic Plan Goals and Strategies Progress Report (pdf).

Vision Statement:

The City of El Cerrito is a safe, connected, transit-oriented and environmentally focused destination with welcoming neighborhoods, thriving businesses and vibrant public spaces, and diverse cultural, educational and recreational opportunities for people of all ages.

Mission Statement:

The City of El Cerrito serves, leads and supports our diverse and transit-rich community by providing exemplary and innovative services, public places and infrastructure, ensuring public safety, and creating an economically and environmentally sustainable future.

Organizational Values

  • Ethics and Integrity
  • Fiscal Responsibility
  • Inclusiveness and Respect for Diversity
  • Innovation and Creativity
  • Professional Excellence
  • Responsiveness
  • Transparency and Open Communication
  • Sustainability

Goals (2015 through 2020):

  • Deliver exemplary government services
  • Achieve long-term financial sustainability
  • Deepen a sense of place and community identity
  • Develop and rehabilitate public facilities as community focal points
  • Ensure the public’s health and safety
  • Foster environmental sustainability citywide
Strategic Goals

Why did the City Develop a Strategic Plan?

The Strategic Plan establishes goals, strategies, and a clear vision, confirms the mission for the organization, and articulates the organization’s values. The Strategic Plan is part of an implementation action plan tied to other key planning documents and efforts including the General Plan, San Pablo Avenue Specific Plan, Climate Action Plan, and Economic Development Action Plan. The Strategic Plan helps decision-makers with service and resource prioritization.

Process to develop the Strategic Plan

Starting in mid 2012, the City reached out to residents, employees, the business community, and other stakeholders through meetings, community events and an online survey. Thank you to everyone who provided input at a focus group meeting, at the Open House at City Hall event, completed the online survey, provided written comments to the City, or shared ideas using the “Community Voice” online tool. The El Cerrito City Council adopted the Strategic Plan at their April 2, 2013 meeting.

Stay Involved!

Yes, I want to be kept informed
Use the link above to continue to stay informed about efforts related to the Strategic Plan.

For More Information:

Call Karen Pinkos, Assistant City Manager at 215-4302 or send an email

Documents and Materials:

City Council Meeting April 4, 2017

City Council Meeting February 7,2017

City Council Strategic Plan Update Workshop March 28, 2015

City Council Meeting April 2, 2013

City Council Strategic Plan Workshop January 26, 2013

City Council Strategic Planning Study Session
September 22, 2012

Additional Background Materials

Panoramic View of El Cerrito
Photo: Dale Mead