El Cerrito Strategic Plan

Large Graphic Final 1.23.24The City’s Strategic Plan, first adopted in 2013, articulates the City’s vision, mission and organizational values and establishes goals and strategies that guide the work of the organization, including decision-making and the prioritization of services and resources. In Spring/Summer 2023, the City kicked off a process to update the strategic plan that included surveys, in-person outreach, a series of focus groups, and a workshop with the City Council, as well as engagement with City staff.

The Public Strategic Planning Council Workshop was held on Saturday, October 28, 2023. At the Workshop, the City Council reviewed the summarized public input collected and provided input on draft mission, vision, and values statements, multi-year goals, and strategies for the next five years. View materials from the Workshop here: video, presentation and environmental scan.

Following the City Council Workshop, the City Council reviewed and adopted a final version of the City of El Cerrito Strategic Plan 2024-2029 at the December 5, 2023 City Council Meeting. City Staff are currently working on incorporating the direction received from the Strategic Plan by developing an Implementation Action Plan to integrate into departmental workplans and future budgets. 

Moving forward, City Staff will report back to City Council on the progress toward achieving the goals outlined in the Plan.

Why Develop a Strategic Plan?

The Strategic Plan establishes goals, strategies, and a clear vision, confirms the mission for the organization, and articulates the organization’s values. The Strategic Plan is part of an implementation action plan tied to other key planning documents and efforts including the General Plan, San Pablo Avenue Specific Plan, Climate Action Plan, and Economic Development Action Plan. The Strategic Plan helps decision-makers with service and resource prioritization.

Documents and Materials:

Download: Strategic Plan for 2024-2029

City Council Meeting December 5, 2023

City Council Strategic Planning Workshop October, 28 2023

City Council Meeting April 4, 2017

City Council Meeting February 7, 2017

City Council Strategic Plan Update Workshop March 28, 2015


Call Will Provost, Assistant to the City Manager at 510-215-4318 or send an email

Strategic Plan City Council Workshop - October 28, 2023


Mission Statement

The City of El Cerrito serves our diverse community by providing exceptional services that create a safe and resilient future FOR ALL.

Vision Statement 

The City of El Cerrito is a welcoming community committed to a high quality of life with thriving businesses, active public spaces, as well as diverse cultural, educational, and recreational opportunities FOR EVERYONE.


  • Ethics and Integrity
  • Fiscal Responsibility
  • Inclusiveness and Respect for Diversity
  • Professional Excellence
  • Transparency and Open Communication

GOALS (2024 THROUGH 2029)

  • Community Safety
  • Environmental Sustainability
  • High-Performing Organization
  • Infrastructure and Amenities
  • Livability and Belonging